Oregonizers Field Manual: Honey Pots & High Impact Zones
A Regional Targeting Guide for Relational Organizing, Mutual Aid, and Messaging Campaigns
Compiled by: Oregonizers
Purpose: To identify strategic geographic zones ("honey pots") across the U.S. where messaging around disability justice, mutual aid, anti-fascism, family survival, and democratic access is likely to resonate most. Engagement being the most vital factor in reaching more feeds.
Format: Designed as a PDF-ready manual for circulation online or offline. Share widely.
🧭 Overview: How to Use This Manual
This guide is built for organizers, educators, and digital campaigners looking to:
Distribute content that actually lands with communities.
Build traction across platforms via local and regional hashtags.
Create targeted mini-campaigns that spark engagement and connection.
🔥 SECTION 1: First 10 Honey Pots to Activate
These cities or states show high overlap with:
Political tension & opportunity
Strong mutual aid networks
Online communities engaging on related hashtags
🗺️ SECTION 2: Regional Maps & Messaging
West Coast: CA, OR, WA
Key Vibes: Tech gentrification, wildfire response, renters’ rights
Tone: Futurist + mutual aid driven
Pacific Northwest: OR, WA, ID
Key Vibes: Disabled survival, climate migration, protest culture
Tone: Poetic, moody, earnest
Mountain West: CO, UT, MT, WY
Key Vibes: Public lands, rural queer survival, broadband access
Tone: Practical, kinship-driven
Southwest: AZ, NM, West TX
Key Vibes: Indigenous sovereignty, water rights, immigration trauma
Tone: Visual, respectful, rage-to-rootedness
Midwest: MN, WI, MI, IL, OH, IN
Key Vibes: Deindustrialization, disability & labor overlap
Tone: Nostalgic, proud, rooted in working-class dignity
Deep South: MS, AL, LA, AR
Key Vibes: Infrastructure neglect, Black liberation theology
Tone: Bold, revival-style, big-hearted
Southeast: GA, FL, NC, SC
Key Vibes: Voter suppression, abortion bans, storm resilience
Tone: Musical, generational, legacy-minded
Rust Belt: PA, OH, MI
Key Vibes: Economic instability, school closures, labor
Tone: Tactical, legacy-driven, rooted in memory
Northeast: NY, NJ, MA, VT
Key Vibes: Political fatigue, class rage, gentrification
Tone: Snarky, literate, aesthetic
🧵 SECTION 3: Regional Audience Personas
Example – Midwest (Chicago, IL):
Who: Union member, 40s, caring for disabled parent, skeptical of D.C.
Needs: Affordable housing, transit, paid leave
Language: "Working folks," "got each other's backs," "build power"
Content Style: Infographics, mutual aid wins, strike support
Example – Deep South (Jackson, MS):
Who: Black grandparent, faith-based, primary caregiver
Needs: Clean water, healthcare, school funding
Language: "We’ve been surviving," "For our babies," "Keep the faith"
Content Style: Narrative threads, church-driven CTAs, storm support guides
Example – Southwest (Tucson, AZ):
Who: Indigenous teen, TikTok savvy, caring for siblings
Needs: Land rights, housing, abortion access
Language: "We carry our ancestors," "Community care is protection"
Content Style: Audio-visual reels, protective vibes, bilingual zines
🎯 SECTION 4: Hashtag Cluster Guide
National Core Tags:
#Oregonizers
#DisabledNotDisposable
#MutualAid
#AbortionIsHealthcare
#OurKidsOurVote
#Voterizer
Regional/Local Examples:
#PDXprotest (Portland)
#TucsonStrong
#ChicagoForAll
#JusticeForJackson
#BuffaloResists
#MNRebellion
Tactic-Specific Tags:
#MutualAidMonday
#FascismWatch
#EvictionCrisis
#HeatDomeHelp
#FloodRelief
🎒 SECTION 5: Messaging Toolkit
Post Template – Mutual Aid Boost:
"When the power goes out, it’s not the government who shows up. It’s your neighbor. Your local aid pod. Your chosen family. Let’s keep building. #MutualAidMonday #Oregonizers"
Post Template – Civic Messaging:
"Voting won’t solve everything—but the folks who stole your healthcare are on the ballot. #OurKidsOurVote #DisabledNotDisposable"
Post Template – Disability Justice:
"We’re not just fighting for ramps. We’re fighting for rest. For representation. For the right to survive and thrive. #DisabledNotDisposable #AntiFascistFamily"
Post Template – Pet-Driven:
"Your dog would never evict you. Why do we let landlords? #Pets4ThePeople #RentReliefNow #Oregonizers"
Response Cheat Sheet (For Comments/DMs):
Q: “Where can I find aid near me?” → Check out mutualaidhub.org and ask around using your local hashtag (#ChicagoMutualAid, #TucsonStrong, etc.)
Q: “Why does this matter?” → Because silence helps the systems harming us. Your voice is a tool. Even sharing is resistance.
✨ BONUS: Evergreen Campaign Ideas
This Week in Local History: Share protest wins, disaster responses, or legislative moments by date.
Mutual Aid Radar: Weekly spotlight on a different city’s aid pod or grassroots org.
Petition Power: Highlight local/state petitions and how to sign.
A Day In the Life: Whether you’re attending an event, engaging in an activity related to your values, captures moments, selfie videos, pics of protest signs. Share a glimpse of what walking in your shoes, on your path looks like.
Pet Perspective Posts: Memes or photos with captions like, “My human deserves healthcare.” #Caturday
Story Time Threads: Mini-essays unpacking an issue through one person’s story.
This manual is built to be circulated. Use it:
As a public Google Doc or exported PDF
As a Substack drop intro’d with context
As the foundation for your Loomly content calendar
With partner coalitions to coordinate regional pushes
Let’s light up the map—together. #Oregonizers